Brand Design: The core elements
The foundation of Brand Design is creating your visual identity. Your visual identity consists of six elements: Your logo, typeface, colour palette, imagery, language and design style. These six elements provide all the raw materials you need to communicate with your audience, in print, in person and online.
Brand Design will help you to:
Creating a comprehensive visual identity will give you a powerful set of communication tools. It will enable you to share your message clearly and consistently, in print, in person and online.
A strong visual identity can give you a competitive advantage. When used well, it can help you to stand out from your competitors in a crowded market. It will create opportunities to reach new customers.
In a competitive business environment, it’s important to make the most of every opportunity. You need to communicate clearly and consistently, on screen and in print. Brand Design will give you the tools you need.
The role of your logo
The inspiration for your visual identity is the information gathered at the Brand Definition stage, through the Brand Review. Your brand proposition provides a reference point for the design of your visual identity.
Designing your logo is often the first step in creating your visual identity. Your logo is a visual signature for your organization. It provides an opportunity to differentiate your organisation from your competition. Your logo is your introduction to the world. It will often be the first thing your target audience see, so it’s important to get it right.
Creating your visual identity
It’s also important to remember that your logo is only one element of your visual identity. An important element, but only one. To create a clear picture of your organisation you need the full set. You need all the elements of your visual identity.
Your logo is a powerful communication tool. It can simply be a symbol of ownership, that is easily recognized by your target audience. But when designed with thought and skill it can also give an insight into what makes you different from your competitors.
Your choice of typeface provides an opportunity to support the message in your logo and reflect the personality of your organization. A serif typeface can suggest ‘Traditional’. A sans serif typeface can be seen as more ‘contemporary’.
Colour is a great tool for bringing recognition to your visual identity. It also provides an opportunity to support your brand proposition. You can use your colour palette to reinforce expectations, or challenge them by doing something unexpected.
Your imagery, whether it’s photography or illustration, is an opportunity to bring your brand to life. It can inject humour, or bring added gravity. A single image can convey a powerful message, and give depth to your brand proposition.
The power of language to capture the personality of your organisation is often overlooked. But some well-chosen words can bring focus and clarity to a brand. Finding the right language will help you to win new customers and build relationships.
A coherent design style is essential if you want to build a brand that is distinctive and memorable. It will provide a framework to bring together all the elements of your visual identity, whether you are communicating in print, in person and online.
The importance of Brand Design
Brand Design is the opportunity to create a comprehensive tool kit: your visual identity. With these tools you will be able to share your message – your brand proposition – with your target audience. By combining the elements of your visual identity, you will be able to create a brand that is distinctive and memorable.
If you would like to know more about brand definition, and what it could do for your organisation, drop us an email, or call Jonathan on 07816 870842. It would be great to hear from you!
Some of our work