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A recipe for success

A recipe for success. If you’re planning a rebrand, think hard about your brand guidelines....

Who does the logo belong to? Although the letters have been replaced by fruit and...

Rebranding? You need a schedule. A rebranding project is a bit like building a Lego...

Is that Heinz?

This is an interesting advertising campaign from Heinz that puts product quality at the heart...

Rebrand review: Betano rebrand. To be honest, I didn’t know who this company was, until...

Your business is only as good as the people you employ, and your brand has...

A solid foundation

A rebrand is an opportunity to change. An opportunity to build a new version of...

When you’re talking to your customers, it’s important to find the right words. But would...