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How to use your brand identity in a recession

Your brand identity is a powerful communication tool. It can raise your profile and help you to stand out. In a challenging economic environment, defined by change and uncertainty, your brand identity can become even more valuable. So it’s really…
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Knowing your market position is important

In a recession the business environment becomes more competitive. The stakes are higher and the margin for error, much lower. Understanding who you’re competing with, and how you’re competing with them, helps you to reduce the risk. It helps you…
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The role of your brand in digital transformation

Digital transformation – the integration of digital technology into all areas of a business – has accelerated during the pandemic. The rate of adoption varies from sector to sector. Most reports estimate an acceleration of between five and ten years.…
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How to brand a big idea

Coronavirus has given businesses an opportunity to stop and think. It’s given them a reason to consider doing things differently. It’s a chance to reinvent themselves. For many businesses coronavirus is an opportunity to unleash a big idea. This could…
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How to adapt your brand experience

Lockdown forced changes to how we do business. It changed customers’ expectations. Things took a little longer to get done. Customers saw you sitting in your spare room. It was a very different brand experience for them. And they accepted…
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How to prepare your brand for a digital future

The impact of Covid-19 has driven the world online. Families are shopping online, children are studying online and companies are doing business online. By May 2020, 32% of UK retail sales were online, up from 18% in February. As restrictions…
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How to adapt your message in a recession

A recession sees all kinds of change in the economy. Changes in demand, in priorities, in confidence and in attitude. These changes are having an enormous impact on how, when and why your customers buy your products or services. As…
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How to reach new customers

As the UK stumbles out of lockdown, it will slide into recession. The chancellor, Rishi Sunak, has said it is “very likely” the UK is in a “significant recession”. The UK economy shrank by 2% in the first three months…
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What should not change in a recession

There’s a lot that’s going to change in the next 12 months, so businesses need to adapt. Customer priorities will change. Government legislation will change. Employee needs will change. Technology specifications will change. The business landscape is going through radical…