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How to build trust online

The impact of the coronavirus on the economy has driven businesses to adopt to a “digital first” strategy. Finding a way to deliver your services or products online is a priority for many businesses. In this new and uncertain environment,…
Worried business man on the telephone

How can brand help my business right now?

Your brand can’t undo the damage of coronavirus, but it can make a positive impact on your business and help you to bounce back. So the question you need to ask is “How can brand help my business right now?”.…
Astronaut on the moon

How to build trust in your business

Understanding how to build trust in your business is always important. But it becomes even more important in a challenging situation. All successful business relationships are built on trust. It’s trust that will encourage customers to buy from you, your…

Your brand proposition

Your brand proposition is your first step in winning new business. It’s a statement that tells your audience what they will get from you. It’s not a description of the services you provide, necessarily, but a description of the benefit…

Brand Preview 2019: Make it personal

To create a customer experience that stands out in a crowded, noisy and chaotic environment, you need to make it personal. Creating a customer experience that is focused on the specific needs and desires of your target audience will give…

Brand Preview 2019: Make good use of your data

The scale of your success in the next twelve months will depend on your ability to make good use of your data. The more you understand about your customers, and their behaviour, the more effectively and efficiently you will be…

Build your social enterprise brand

If you build your social enterprise brand it will give you the opportunity to influence what people think and how they behave. It will give you the power to change things. As a social enterprise your brand is a particularly…

The Airbnb rebrand: Fulfil their global potential

With their position as pioneers of the sharing economy established, Airbnb recognised that it was time to fulfil their global potential. To do that they made the decision to rebrand with a clear proposition.   Why Airbnb rebranded Airbnb was…