Our blog
How your brand influences quality
The product or service that you sell is fundamental to the success of your business – it’s what your customers are paying for. Establishing your market position – how your compare to your rivals – allows you to identify which…
What your brand is
In times of uncertainty people are looking for something they can trust. Reliability. A point of reference. Something more substantial and durable than price. That’s where brand – your brand – gives you a competitive advantage. It gives you the…
How your brand can build confidence
After the enforced inactivity of lockdown, the UK is trying to get back to work. But research from several countries indicates that it will take more than removing the restrictions of lockdown to drive an economic recovery. Consumers and businesses…
How to use your brand identity in a recession
Your brand identity is a powerful communication tool. It can raise your profile and help you to stand out. In a challenging economic environment, defined by change and uncertainty, your brand identity can become even more valuable. So it’s really…
Knowing your market position is important
In a recession the business environment becomes more competitive. The stakes are higher and the margin for error, much lower. Understanding who you’re competing with, and how you’re competing with them, helps you to reduce the risk. It helps you…
The role of your brand in digital transformation
Digital transformation – the integration of digital technology into all areas of a business – has accelerated during the pandemic. The rate of adoption varies from sector to sector. Most reports estimate an acceleration of between five and ten years.…
How to brand a big idea
Coronavirus has given businesses an opportunity to stop and think. It’s given them a reason to consider doing things differently. It’s a chance to reinvent themselves. For many businesses coronavirus is an opportunity to unleash a big idea. This could…
How to adapt your brand experience
Lockdown forced changes to how we do business. It changed customers’ expectations. Things took a little longer to get done. Customers saw you sitting in your spare room. It was a very different brand experience for them. And they accepted…