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The best time to review your brand

Clarity, consistency and trust are valuable attributes, in a period of disruption. They will help you to create stability, in an environment defined by uncertainty. Your brand can help you to create each of these attributes. So, as the economy…
Hexagonal windows on a building exterior

Why consistency is important in a recession

A recession brings change. The recession triggered by the Covid-19 crisis will bring more change than most. The UK economy shrank by 2% in March. 7.5 million workers have been furloughed. And some forecasts predict unemployment could hit 10%. In…
Empty high street during lockdown

Why you should focus on customer needs

In a confused and uncertain situation your customers’ priorities will change. What they value – the things they need – will be different, as they adapt to new circumstances. In this situation it’s important to meet those needs, in order…
Lighthouse in a storm

How to remain relevant in a crisis

In the current economic turmoil it is important to understand how to remain relevant in a crisis, when everything is changing. The ability to deliver clarity can be incredibly valuable in a period of uncertainty. Your customers, whether they are…
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How to build trust online

The impact of the coronavirus on the economy has driven businesses to adopt to a “digital first” strategy. Finding a way to deliver your services or products online is a priority for many businesses. In this new and uncertain environment,…
Worried business man on the telephone

How can brand help my business right now?

Your brand can’t undo the damage of coronavirus, but it can make a positive impact on your business and help you to bounce back. So the question you need to ask is “How can brand help my business right now?”.…
Astronaut on the moon

How to build trust in your business

Understanding how to build trust in your business is always important. But it becomes even more important in a challenging situation. All successful business relationships are built on trust. It’s trust that will encourage customers to buy from you, your…