Snowy mountain range

As the economic situation evolves, companies need to evolve with it. Businesses are facing new challenges and adapting to changing circumstances. In an uncertain environment, clear, consistent communication is more important than ever. So we want to share some advice on branding during a recession.

A recession brings change. The recession triggered by the Covid-19 crisis will bring more change than most. In a period of uncertainty, it’s important to be consistent. If your business can be consistent through a recession – in the way you look, in what you say and in what you do – you will build trust. This trust will help you to build stronger relationships: with customers, suppliers and staff.

On this page we share some advice and insight on branding during a recession. We explain how your brand can bring consistency and drive your business success; not just through the recession, but into the recovery as well. We hope you find it useful!

Brand advice for business owners


Brand audit: Planning for the future

Female managing director working from home

Online brand events

Man in home office with laptop

Our brand events help ambitious organisations to make an impact. During the current situation, our events will be delivered online, via Zoom. We keep the sessions small and interactive, so there is lots of time for questions, queries, discussion and debate.

Brand events: Book your place  

Brand advice and insight

Young business woman looking at laptop

We have put together a collection of articles exploring the importance of branding in a recession. Our aim is to share some advice and insight on how your brand can drive your business success, in an uncertain and unstable environment.

Read more brand insight  

One-to-one brand consultation

Woman talking on mobile phone in home office

The Brand Clinic offers you a 30 minute, one-to-one, telephone consultation. You bring your challenges, problems, questions and queries, and we’ll give you some answers. It’s an opportunty to get some advice on how your brand can drive your business success.

Book your appointment  

Your brand questions answered

Man asking question in business meeting

In a time of uncertainty people have a lot of questions. So we want to share a lot of answers! We’re helping businesses understand how their brand can help them to navigate the recession. You can find a selection of our answers here.

Brand questions: Find your answers  


Our services: How can we help you?


Photo by Lee Roylland on Unsplash