Branding during a recession
A recession brings change. The recession triggered by the Covid-19 crisis will bring more change than most. In a period of uncertainty, it’s important to be consistent. If your business can be consistent through a recession – in the way you look, in what you say and in what you do – you will build trust. This trust will help you to build stronger relationships: with customers, suppliers and staff.
On this page we share some advice and insight on branding during a recession. We explain how your brand can bring consistency and drive your business success; not just through the recession, but into the recovery as well. We hope you find it useful!
Brand advice for business owners
How to prepare your brand for a recession
A recession is coming, so take the time to consider how to prepare your brand. The time and resources you invest in your brand will drive your success through the recession and into the recovery that follows.
Why you should focus on customer needs
In a confused and uncertain economic environment your customers’ priorities will change. In this situation it’s important to meet those needs, in order to maintain (or build) strong relationships.
Why consistency is important in a recession
A recession brings change. In a situation where everything is changing, it’s good to be something that isn’t. If your business can be consistent through a recession, you will build trust with your customers.
Brand audit: Planning for the future
Online brand events
Our brand events help ambitious organisations to make an impact. During the current situation, our events will be delivered online, via Zoom. We keep the sessions small and interactive, so there is lots of time for questions, queries, discussion and debate.
Brand events: Book your placeBrand advice and insight
We have put together a collection of articles exploring the importance of branding in a recession. Our aim is to share some advice and insight on how your brand can drive your business success, in an uncertain and unstable environment.
Read more brand insightOne-to-one brand consultation
The Brand Clinic offers you a 30 minute, one-to-one, telephone consultation. You bring your challenges, problems, questions and queries, and we’ll give you some answers. It’s an opportunty to get some advice on how your brand can drive your business success.
Book your appointmentYour brand questions answered
In a time of uncertainty people have a lot of questions. So we want to share a lot of answers! We’re helping businesses understand how their brand can help them to navigate the recession. You can find a selection of our answers here.
Brand questions: Find your answers
Our services: How can we help you?
Brand strategy
A clear brand strategy will create a competitive advantage for your business, and make it easier to win new customers. This is because it brings focus to your business, so you can identify what’s most important and make the best use of your resources.
Brand strategy: Read more
Brand identity
Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to create a strong brand identity that is distinctive and memorable, so you can make an impact, in print and on screen.
Brand identity: Read more
Brand management
Strong brand management will drive your business success more efficiently and effectively. It is the process of building a relationship with your customers, by managing the quality of their experience, through every interaction people have with your organisation.
Brand management: Read more
Photo by Lee Roylland on Unsplash