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Gibbins Quality Meats

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This is a project to rebrand a family-run business in the food sector.

Gibbins Quality Meats is a commercial butchers, with a history dating to 1860. They approached us to create a brand that reflects the premium quality of the meat they supply to customers. The foundation for this was creating a clear brand proposition. This is: “Delivering the Westcountry’s finest meat since 1860”.

We then designed a brand identity that captured Gibbins’ heritage in a contemporary way. A key element in our approach was commissioning a set of five illustrations. They are used to brand their fleet of delivery vehicles, literature and stationery. We also commissioned a library of photography, to reflect the quality of the meat.

Alder and Alder, 29 Countess Wear Road, Exeter, Devon, EX2 6LR

Alder and Alder, Exeter, Devon.
07816 870842
studio@alderandalder.co.uk

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Alder and Alder is a brand and design agency, providing brand strategy, brand identity and brand management.