Business people sitting in meeting

At Alder and Alder we help ambitious organisations to communicate more effectively, so they can launch new products, break into new markets and reach new customers. We’ve been doing this since 2005, when we started our brand agency in Exeter. In that time we’ve worked with all sorts of organisations – businesses, charities, social enterprises and local authorities. We’ve designed logos, created brochures, developed brand identities, built websites, planned strategies and delivered campaigns. We’ve helped our clients to make an impact, in print, in person and online. We would love the opportunity to help you.

The organisations we work with have plans. Sometimes big. Sometimes small. But they want to do something. They talk to us because they recognise that they need some help. They’re looking for a partner with the skills and experience to turn their ambition into success. If you have plans we would love to talk to you.

How we work

We’re not the biggest brand agency, but that was never part of our plan. We want to spend our time getting to know your business, not running our own. We want to get to know you, your team, your products, your services, your customers, your competitors, your challenges, your opportunities and your ambitions. Then we can build the brand you need to take your organisation from where you are now, to where you want to be in the future.

Whether that journey is long or short, we’ll travel with you. We’ll always be available to share our experience or offer some advice. But it’s not just about us – the two Alders. It’s about who we know. Our network. Our contacts. The specialists. The experts. The people with the all the skills and experience you’ll need to complete your journey successfully. We know who they are and how to get hold of them. We know how to bring them together and manage the process. So you can focus on running your organisation, while we focus on building your brand.

If we sound like the kind of people you would like to work with, it would be great to hear form you! You can drop us an email, or call us on 07816 870842.

Business people sitting in meeting

Meet the Alders

Jonathan Alder: Director and co-founder

I’m a Director and co-founder of Alder and Alder with my wife, Charlie. We started the business in 2005. I’ve been working in the design industry since 1989, so I’ve got a lot of experience to share! The first 16 years were spent in London, first as a designer, then creative director, working for clients like AXA, Ernst & Young, The British Library, The Early Learning Centre and HSBC.

What I like most about what we do is helping ambitious organisations fulfil their potential. I enjoy solving problems, and that’s essentially what we do. Our clients come to us with their challenges and opportunities. They bring us questions, we give them answers. Sometimes that’s a brand identity. Sometimes it’s a logo design. Sometimes it’s some brand strategy. Whatever it is, we help them to make an impact.

I’ve spent most of my life living in London, so living in Exeter is, quite literally, a breath of fresh air. I love the fact that we’re 20 minutes from the beach or 20 minutes from Dartmoor. And we’ve got the river Exe about 50 meters from our doorstep.

When I’m not in the office I spend a lot of my time with our son. Spending time with an 11 year old is a great way to stop thinking about work! I also used to really enjoy screen printing, but I haven’t done that for a while, so I’d like to get back into it. I try to spend more time running, rather than sitting. And I’m thinking about getting a bike.

Charlie Alder: Director and co-founder

I’m the other half of Alder and Alder; a co-Director and founder. Jonathan specialises in branding, I specialise in illustration.

I was born and grew up in Exeter, so being able to come back here and start my own business, and a family, is really special. Before we moved back to Exeter I worked as a designer in London for 12 years. My last role was Art Editor on a national weekly magazine. I made the switch to illustration when I came back to Devon. I was signed by the Bright Agency in 2005, and since then I’ve steadily grown my portfolio and client list. You can see my portfolio here.

Most of my clients are in publishing, specifically children’s books, and it’s always exciting to see one of my titles on the shelves in a bookshop! I work on fiction and non-fiction titles, for clients in the USA and Australia as well as the UK. My job hasn’t required any glamorous international travel (yet), but I live in hope!

Being a mum and a business owner is really hard work, but the opportunity to be in control, to be able to do what I want to, when I want to, is well worth it. Being able to get to sports day and carol concerts and all of those things has been great. And the opportunity to spend time with him when he comes home from school is (usually!) a lovely way to end the day.

Some of our work