In a competitive environment your brand identity is your introduction to the world. It will deliver your proposition to your target audience. You won’t get a second chance to make a first impression, so it’s important to get it right.
What is your brand identity?
Your brand identity is actually a collection of six tools, which provide everything you need to deliver your brand proposition to your audience. That’s why it’s so important. Your brand identity turns your brand into something physical; something that people can see and hear. The six elements of your brand identity are:
Your logo is a powerful communication tool. It can simply be a symbol of ownership, that is easily recognized by your target audience. But when designed with thought and skill it can also give an insight into what makes you different from your competitors.
Your choice of typeface provides an opportunity to support the message in your logo and reflect the personality of your organization. A serif typeface can suggest ‘Traditional’. A sans serif typeface can be seen as more ‘contemporary’.
Your colour palette
Colour is a great tool for bringing recognition to your visual identity. It also provides an opportunity to support your brand proposition. You can use your colour palette to reinforce expectations, or challenge them by doing something unexpected.
Your imagery, whether it’s photography or illustration, is an opportunity to bring your brand to life. It can inject humour, or bring added gravity. A single image can convey a powerful message, and give depth to your brand proposition.
The power of language to capture the personality of your organisation is often overlooked. But some well-chosen words can bring focus and clarity to a brand. Finding the right language will help you to win new customers and build relationships.
Your design style
A coherent design style is essential if you want to build a brand that is distinctive and memorable. It will provide a framework to bring together all the elements of your visual identity, whether you are communicating in print, in person and online.
How we create your brand identity
Taking your brand strategy as our reference point, we will begin the creative process by developing your brand identity. We’ll create a range of options for each element, then we’ll meet with you to present our ideas. Following your feedback, these initial designs will be developed until you are happy to sign them off. At that point we’ll create artwork for each of the elements, providing you with a comprehensive tool kit. You will now be in a position to make an impact, and communicate clearly and confidently with target audience.
If you would like to know more about brand identity, and what it could do for your organisation, drop us an email, or call Jonathan on 07816 870842. It would be great to hear from you!
Some of our work