Branding documents on a desk

We help organisations to make an impact, by providing a full range of brand services: brand strategy, brand identity and brand management. At Alder and Alder we understand how your brand can drive your business success. Whether you want to launch new products, break into new markets, reach more customers or just consolidate your success, we can help you.

Our first step is to identify which service – or combination or services – is relevant to your organisation and your ambition. When we have done this, we can focus our attention where it will have the greatest impact. We will create a solution that is tailored to your needs, and your budget.

How we work with you

Whatever we do for you, our focus is on your organisation. We begin by getting to know you. It’s important for us to understand your products, your services, your team, your customers, your competitors, your culture, your values and your ambition. We need to understand what makes you different. Then we can use your brand to drive your business success, in the most efficient and effective way.

On this page we introduce each of our brand services, to explain how we can help you to make an impact, in print and online.

Brand Strategy

A clear brand strategy will create a competitive advantage for your business, making it easier to win new customers. This is because it brings focus to your business, so you can identify what’s most important and make the best use of your resources. The value of your brand strategy is that it translates your brand into something tangible, and aligns it with your business strategy.

Brand Strategy: Read more

Brand Identity

Your brand identity will help you to raise your profile and stand out from your rivals. We’ll work with you to create a strong brand identity that is distinctive and memorable, so you can make an impact, in print and on screen. In a competitive environment your brand identity is your introduction to the world, so it’s important to get it right.

Brand Identity: Read more

Brand Management

Brand management will drive your business success more efficiently and effectively. It is the process of building a relationship with your customers, through managing the quality of their experience. This is influenced by every interaction with your organisation. The better the brand experience you deliver, the stronger the relationship you build with your customers.

Brand Management: Read more


If you would like to know how to make an impact, and how we can help you, drop us an email, or call Jonathan on 07816 870842. It would be great to hear from you!


Some of our work