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IMP Software

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This is a brand creation project for a software startup, who launched into the edtech sector.

IMP Software create financial budgeting software for multi academy trusts. We have known one of the co-founders for several years, in previous roles. So when he launched IMP Software, he approached us to create a brand for his new business.

The concept behind the logo was to demonstrate that IMP Software captures three elements of client data, and bring it together in a single tool. This makes the data more tangible and three dimensional. We represented this through the three arrows forming a cube. We supplied the logo and brand guidelines to IMP. They then used these to develop their website.

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Alder and Alder is a brand and design agency, providing brand strategy, brand identity and brand management.