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IMP Software

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This is a brand creation project for a software startup, who launched into the edtech sector.

IMP Software create financial budgeting software for multi academy trusts. We have known one of the co-founders for several years, in previous roles. So when he launched IMP Software, he approached us to create a brand for his new business.

The concept behind the logo was to demonstrate that IMP Software captures three elements of client data, and bring it together in a single tool. This makes the data more tangible and three dimensional. We represented this through the three arrows forming a cube. We supplied the logo and brand guidelines to IMP. They then used these to develop their website.

Alder and Alder, 29 Countess Wear Road, Exeter, Devon, EX2 6LR

Alder and Alder, Exeter, Devon.
07816 870842
studio@alderandalder.co.uk

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Alder and Alder is a brand and design agency, providing brand strategy, brand identity and brand management.