BRANDING FOR BUSINESSES

We help companies to make an impact, with their brand strategy, brand identity and brand management. How can we help you?

We are a branding agency, based in Exeter. We work with clients to change what people think, believe or understand about them. With our skill and experience, we help companies to launch new products, break into new markets and stand out from competitors.

this is what we do

BRAND STRATEGY

Your brand strategy is a plan for how to change what people think, believe or understand about your organisation. We’ll work with you to create a brand strategy and bring a clear focus to your business. This will allow you to communicate more efficiently and effectively.

BRAND IDENTITY

Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to design a strong brand identity that is distinctive and memorable, so you can make an impact, in print, in person  and on screen.

BRAND MANAGEMENT

Consistent brand management will drive your business success more efficiently and effectively. We’ll work with you to deliver your brand management strategy. With this in place you can build an on-going, long-term relationship with your customers.

DOWNLOAD OUR GUIDE

HOW TO REBRAND YOUR BUSINESS

HOW TO REBRAND YOUR BUSINESS

We have created a guide, offering practical advice on how to rebrand your business. A rebrand is a great opportunity to drive business success. But it can be challenging. In the guide we give you 10 practical steps business leaders can follow, to remove the uncertainty. We also recommend when and why a company should rebrand. This is a process we’ve led many clients through in the past, so we know it works. Take a look.

"We needed to make a bold statement, and the brand identity does that."

“I have been very impressed with Alder and Alder’s approach which has gone back to first principles and systematically deconstructed and then reconstructed our core purpose and offer. Their analysis has been both searching and thought provoking.”

“To change perceptions of the Chamber we needed to make a bold statement, and the brand identity Alder and Alder created does that. Visually it captures what we want to do – drive the local economy forward. The Alder and Alder process was incredibly valuable as we iterated through the thinking, insight and feedback and probably most importantly, were held to account by Jonathan at particular points.”

“We are delighted with the result, and have received a really positive response from our supporters too! Our identity has a lot more depth to its meaning, and it stands out on the high street.”

Andy Wood

Exeter & East Devon Enterprise Zone

Clodagh Murphy

Exeter Chamber

Kate Few-Singh

Hospiscare

HOW BRAND DRIVES BUSINESS SUCCESS

We have a lot of experience to share – so we wrote a book! Brand in the Boardroom is written for business leaders. It explains how brand can drive business success in SMEs. It’s full of practical advice from over thirty years of working with companies, and the individuals who lead them.

BRAND INSIGHT FOR BUSINESS LEADERS

Our Brand in the Boardroom newsletter brings insight and inspiration to business leaders, every month. It highlights the potential for brand to drive business success in small or medium-sized companies. It’s an ideal read for board directors who want a competitive advantage for their business.