Alder and Alder | Answering your brand questions

What? Who? How? Why? When? Brand is a topic that raises a lot of questions. So we want to bring you some answers! We help businesses to make the best use of their brand – to understand how it can drive their business success. Our clients are ambitious. They want to do something – launch new products, break into new markets and reach new customers. So they have questions, about how to hit their targets in the most efficient and effective way. It’s our job to find the answers to their questions, and we thought it would be a good idea to share them with you.

We know that every business is different, so if you’ve got a question that isn’t answered, let us know! It would be great to hear from you. You can drop us an email or call us. No question is too small. No topic is too big. You bring the questions, we’ll bring the answers.

Brand questions

How can your brand help launch something new?

Should you prepare your brand for a digital future?

Should you change your message in a recession?

How do you reach new customers?

How do you raise your profile in a crisis?

How do you build trust in a crisis?

Can you build loyalty in a crisis?

Why is focus important in a crisis?

How can brand help my business in a crisis?

How do you remain relevant, when everything is changing?

Is a corporate identity the same as a logo?

How long does it take to rebrand?

What is the best colour for branding?

How do you find your USP?

Should all your businesses share a similar brand identity?

Is brand still important for B2B companies?

Is consistency important?

Do you need a brand strategy?

How do you create a new company name?

Does brand matter for an independent consultant?

Our services: How can we help you?

Brand strategy

A clear brand strategy will create a competitive advantage for your business, and make it easier to win new customers. This is because it brings focus to your business, so you can identify what’s most important and make the best use of your resources.

Brand strategy: Read more

Brand identity

Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to create a strong brand identity that is distinctive and memorable, so you can make an impact, in print and on screen.

Brand identity: Read more

Brand management

Strong brand management will drive your business success more efficiently and effectively. It is the process of building a relationship with your customers, by managing the quality of their experience, through every interaction people have with your organisation.

Brand management: Read more