What is a brand audit?
A brand audit is a review of the impact of your brand on your business. It’s an opportunity to assess how well it’s driving your business success. In a challenging economic climate, it’s an opportunity to pause, take stock and plan the way forward. A brand audit will help you to identify your brand’s strengths, as well as it’s weaknesses, so you can consider any changes you need to make. This insight will help you to make the best use of your resources. It will enable you to grow your business in the most efficient and effective way, through the recession and into recovery.
To understand what a brand audit is, drop us an email.
How a brand audit can help your business in a recession
In an environment where customers are changing, it will give you insight into what you need to do to make an impact.
If you need to reach new markets, understanding your strengths and weaknesses will allow you to focus your resources.
An audit will help you to identify what makes you different and creates an advantage for your business in the recession.
A review will help you to understand what you need to do to be distinctive and memorable, in a crowded and competitive market.
Looking at existing customer relationships will help you adapt to the situation and build strong new relationships in the recession.
Insight into how you compare to your rivals, as the market evolves in the recession, will create opportunities to stand out.
Understanding the benefit you deliver in an uncertain economic environment is a powerful competitive advantage.
Reviewing your strengths and weaknesses will help you meet the needs of your customers, as they evolve through the recession.
A thorough audit will give you the insight you need to create a compelling proposition for changing customer priorities.
When do you need a brand audit?
A brand audit provides a solid foundation for any marketing plan or brand strategy. The aim of the audit is to help you understand how your brand can drive your business success. In a recession, when circumstances are changing, this can be particularly valuable. Whether you want to exploit new opportunities, adapt to new challenges, or simply find the best route forward, the insight you gain from a brand audit will help you to make the best use of your resources.
To find out more about how a brand audit can help you now, drop us an email.
How do you complete a brand audit?
To conduct your brand audit we will spend time talking with you, to learn about your business and your ambition. Although our options are limited, there are still a number of ways we can do this, depending on the size and structure of your business. This could involve a one-to-one conversation with a business owner, a group discussion with the company directors or calls with a cross-section of team members. Our approach to your audit will be tailored to your business and your goals.
To learn how to complete your brand audit, drop us an email.
We will begin by spending an hour with you, to learn about your business and what it is you want to achieve. There is no cost for this initial consultation.
We will prepare a proposal for you, outlining our approach to your brand audit. It will explain who we want to talk to and what the cost will be.
We will carry out your brand audit. This will consist of the conversations described in our proposal, giving us the insight and understanding we will need for the next step.
We will analyse all the information we have gathered. We will distill it into a bespoke Brand Audit Report, providing an assessment of your situation.
We will meet with you and present our Brand Audit Report. We will discuss our recommendations, explaining why they are important and how you can implement them.
You will be in a position to implement our recommendations, considering the best use of your resources. If you need support, we will be happy to work with you.
Our services: How can we help you?
A clear brand strategy will create a competitive advantage for your business, and make it easier to win new customers. This is because it brings focus to your business, so you can identify what’s most important and make the best use of your resources.Brand strategy: Read more
Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to create a strong brand identity that is distinctive and memorable, so you can make an impact, in print and on screen.Brand identity: Read more
Strong brand management will drive your business success more efficiently and effectively. It is the process of building a relationship with your customers, by managing the quality of their experience, through every interaction people have with your organisation.Brand management: Read more