Joanne Manville brand identity | Alder and Alder

This rebranding project was for an ambitious small business, with big plans to grow.

Joanne Manville Virtual Assistance is an award-winning company, based in Exeter. Joanne commissioned us to create a brand that reflected her ambition for her business. We spent some time developing the brand strategy, to identify what makes Joanne Manville Virtual Assistance different. Then we created a brand identity that captured that.

The swirl of colour represents the busy schedule of Joanne’s clients. The neat white circle that punctuates it represents the space that Joanne creates for them, so they can focus on what’s most important in their business. We captured this concept in her strapline: Giving your business space to grow. The logo and colour palette were applied to Joanne’s stationery, and supplied to the web developers.

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Joanne Manville VA