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Co Cars

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Co Cars is co operative, based in the south west that provides a car club service to local communities. Co Cars offers members the convenience of access to a car when they need one, without all the hassle – and cost – of owning one.

We began working with Co Cars following their launch, when they were looking at how to raise the profile, and membership, of the club. We created a new logo, something that was simple and could be adapted to each local car club. It also needed to be distinctive and eye catching when glimpsed on a passing car!

The new logo has given Co Cars a platform to increase their reach and membership across local communities in the south west.

Photos: Tim Pestridge

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Alder and Alder is a brand and design agency, providing brand strategy, brand identity and brand management.