How to write a logo design brief

Your logo is a powerful communication tool for your organisation. Whether you’re designing your first logo, or updating your current one, it’s important to get it right. But a good logo needs a good design brief, and that’s your job. To help you do that we have used our experience to create a simple guide to writing the perfect logo design brief. We tell you the ten questions you need to answer, in order to describe the personality of your organisation and the job you need your logo to do. We hope you find it useful. Download your Logo Design Brief today.

Our guide will help you to:
• Understand what a logo designer needs to know
• Clearly describe what you need
• Focus your thoughts and requirements
• Give you a simple structure to follow
• Save time writing a brief

Download our guide to writing a Logo Design Brief today.

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Logo Design Guide – Free ebook

Expert advice for ambitious organisations that are thinking about making a change to their logo. We explain why logos are important, when you should change and where to start. Download it today.

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Logo Design Guide

Free advice on logo design, whether you’re a startup looking for your first, on an established business that needs to make a change.

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Why is a logo important?

Your logo is a visual signature for your organisation, an opportunity to differentiate yourself from your competition and make you attractive to your target audience. Your logo is your introduction to the world – it will often be the first thing your target audience see – so it’s important to get it right. Download our guide >

When should you change your logo?

There are two situations when you should consider making a change to your logo: when there is a change within your organisation, or when there is a change within your sector. Your logo should be a reflection of your organization, so that it can help you to tell your story. So if your organisation is going through some changes, maybe your logo should too. Download our guide >

Where do you start?

There are three questions you need to ask yourself at the start of a logo design project. Why do we need a new logo? What message do we want the new logo to communicate? Who is our message aimed at? The answers to these questions form the foundation for the project and will help you to find a logo that makes a real impact for your organisation. Download our guide >

Answer these questions

Why do we need a new logo?

What will you be able to achieve with a new logo that you can’t achieve now?

What's our message?

Can you define the purpose and values that drive your business?

Who's our target audience?

Who are the customers that will help you to achieve your goals?

Now you're ready to start

Take your answers and write your logo design brief. Download our guide today.

Free logo design advice

Have you got a question? We’ll give you an answer. We’re sharing our logo design expertise with ambitious businessess. Book your 30 minute session today.

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