07 Aug A solid foundation
A rebrand is an opportunity to change. An opportunity to build a new version of your business. But you need a solid foundation.
The Taj Mahal. The Burj Khalifa. Or something more modest… Whatever your ambition, a rebrand is the opportunity to make some changes.
But you need a solid foundation.
Without it, everything will collapse around you. Even the best prepared plan will end up in pieces, without a solid foundation. The foundation of your rebranding project is research.
A rebrand is the opportunity to change what people think, believe or understand about your business.
But to do that, you need to KNOW what they think, believe or understand about your business first. Research is an opportunity to understand not just WHAT people think, but WHY they think it.
This information is priceless, if you want to change opinions.
There are lots of ways to gather your research, but it should involve
• Your senior leadership team
• Your staff
• Your customers
• Your partners and suppliers
• Your competitors
If you want some advice on how to rebrand, you might be interested in our guide: How to rebrand your business, in 10 steps. It describes the ten steps you need to follow. It’s a process we have led many clients through in the past, so we know it works. You can find a copy here.
OUR SERVICES: HOW CAN WE HELP YOU?
Your brand strategy is a plan for how to change what people think, believe or understand about your organisation. We’ll work with you to create a brand strategy and bring a clear focus to your business. This will allow you to communicate more efficiently and effectively.
Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to design a strong brand identity that is distinctive and memorable, so you can make an impact, in print, in person and on screen.
Consistent brand management will drive your business success more efficiently and effectively. We’ll work with you to deliver your brand management strategy. With this in place you can build an on-going, long-term relationship with your customers.