brand in the boardroom - newsletter

The Brand in the Boardroom newsletter is written for the leaders of SMEs. We publish it monthly and share examples of how brand can drive your business success. It builds on the ideas introduced in the Brand in the Boardroom book, which our director, Jonathan, published in 2022.


Subscribe to the Brand in the Boardroom newsletter.


The newsletter explores how your brand connects the core functions of your business: operations, human resources, marketing, sales and finance. It is the relationship between each of these functions, and your ability to control that relationship, that will influence what people think about your business and, as a result, what they do.


The newsletter offers insight and inspiration, every month.



Your brand strategy is a plan for how to change what people think, believe or understand about your organisation. We’ll work with you to create a brand strategy and bring a clear focus to your business. This will allow you to make the best use of your time, budget and team.


Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to design a strong brand identity that is distinctive and memorable, so you can make an impact, in print, in person  and on screen.


Consistent brand management will drive your business success more efficiently and effectively. We’ll work with you to build an on-going, long-term relationship with your customers. By managing the quality of their experience, we can increase customer loyalty.