online brand review
Built on 20 years’ experience of working with SMEs and their leaders, it transforms subjective views into an objective understanding of how the business is performing and perceived. It shows how internal performance, culture, and leadership impact the customers’ experience, influencing their opinion and behaviour. Access to our Online Brand Review is free.
OUR ONLINE BRAND REVIEW: THE PROCESS
Stage 1
Where are you now?
Stage 2
Why is that important?
Stage 3
What should you do next?
You begin by completing the Online Brand Review, a structured set of questions that builds a clear picture of your business today. It takes around 45 minutes to work through and captures essential information across the core areas of your business. The process helps you step back and see where your strengths lie, where gaps exist, and what’s really influencing your current reputation.
We then analyse your responses through our five-function framework: operations, human resources, marketing, sales, and finance. This analysis reveals how each part of your business influences what people think, believe or understand your company, and how this impacts long-term business success. It establishes a clear picture of how operational and cultural performance translate into customer experience.
Within two weeks, you’ll receive a practical summary in your Brand Review Report. It shows where perception is influencing performance, and highlights the factors most likely to shape future success. The report distils complex information into focused recommendations, giving leaders clarity and confidence. We also offer a complimentary 30-minute consultation to discuss your report.
SHARE THIS WITH YOUR TEAM
We also deliver the Horizon Programme, a £2000 package for leadership teams. Each member of your team completes their own Online Brand Review. But then the combined results are explored in a focused half-day workshop. Together, you’ll uncover what’s driving performance in your company and where to focus next. The programme transforms individual perspectives into collective decisions and clear priorities for growth. Find out more >
We use a robust framework built around the five core functions of every business – operations, HR, marketing, sales, and finance – to turn your answers into practical insight. By analysing how each function influences reputation and performance, it reveals the connection between how your business operates and what customers think, believe and understand about your company.
You’ll discover:
• How performance in each area shapes reputation.
• Where internal weaknesses are undermining trust.
• Whether your culture is supporting growth.
• Which decisions will have the greatest impact.
This structured, diagnostic approach gives you a balanced, evidence-based view of your business, showing not just what’s working, but why.
"These were exactly the questions that needed answering."
“It didn’t take us long to realise that when Jonathan started asking us questions, these were exactly the questions that needed answering, and that with his help, we would get to the right answers.”
“Jonathan has been a real pleasure to work with, bringing a structured approach and helping guide us through the complex discussions required to bring clarity and vision to the process.”
“I have been very impressed with Alder and Alder’s approach which has systematically deconstructed and then reconstructed our core purpose and offer. Their analysis has been thought provoking.”
Ruud Jansen Venneboer
South West 660
Amanda Lumley
Destination Plymouth
Andy Wood
Exeter & East Devon Enterprise Zone
Your Brand Review Report
Our process turns insight into action. Within two weeks you’ll receive your Brand Review Report. This is a focused, practical summary that shows where perception is influencing performance. It highlights where the biggest opportunities lie.
The report brings clarity to complex information, setting out clear priorities: what to protect and what to improve. It links reputation directly to commercial performance. This analysis will help you use time and resources more effectively, so you can invest with confidence in the areas that will deliver the greatest return.
To support you further, we offer a complimentary 30-minute consultation to help you explore what the findings mean for your business.
Practical business insight
Our tool is shaped by 20 years’ experience of working with SMEs: real challenges and real results. The Online Brand Review turns practical knowledge into meaningful business insight. Our experience ensures every recommendation is realistic, relevant, and ready to put into action.
More than a snapshot of where you are now, the Online Brand Review provides a clear starting point for future decision-making. It gives you a clear view of your business today and the priorities that will shape tomorrow, helping you plan with confidence and direction.
Work with your full team
The Horizon Programme takes the Online Brand Review further. Each member of your leadership team completes their own review before coming together for an in-person workshop. The results are analysed to reveal how your business performs across each of your core functions. It turns individual insight into a shared understanding of your company’s strengths, challenges and priorities. This gives your team the clarity to plan the future with confidence. The Horizon Programme costs £2000.