brand in the boardroom - book

Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. Brand in the Boardroom has been written for anyone who wants their business to be more successful – whatever “successful” might mean to you.


You can buy it on Amazon.


It was published by Jonathan in 2022 and draws on over thirty years experience of working with brands. The last 18 years have been spent working almost exclusively with SMEs, and the people responsible for leading them.


Brand in the Boardroom explains how your brand connects the core functions of your business: operations, human resources, marketing, sales and finance. It is the relationship between each of these functions, and your ability to control that relationship, that will influence what people think about your business and, as a result, what they do.


Get your copy here.


Jonathan says, “I’ve tried to keep this book, and the ideas in it, simple. I believe that any discussion about brand is more useful if it’s kept simple. Not over-simplified or “dumbed down”, but simple. I also find it’s easier to get simple things done.


You will almost certainly find other sources with more detailed and more complex explanations of everything I’ve written about in the book. My objective was not to write a detailed or comprehensive guide to branding. I wanted to write a book that is relevant to business leaders and provides some practical insight for anyone involved in leading an SME. I wanted to write a book that makes it easier to talk about brand in the boardroom.”


If you would like a copy, you can find it on Amazon.


“This is a really engaging read from an author who knows what he is talking about, and presents the challenges clearly. Jonathan discusses branding and how it can drive success in all businesses, and he does so methodically and with examples. Business owners will find this incredibly useful when thinking about their branding and marketing path.”

“I found it truly fascinating and insightful. As I was reading I found myself questioning how we operate as a business. It is certainly something I will be going back over, several times on each chapter, to monitor our processes and improvements. I look forward to sharing it with my fellow directors, so that they can see where I am coming from, and what we can achieve!”

“Jonathan explains the practical application of brand and how it relates to SME businesses better than anyone I know. His insight and practical advice have deepened my understanding of the importance of building the brand. If you want to grow your business and take it to the next level, then I suggest you give yourself a head start and read this book!”

Clare Suttie
Director, Atlas Translations

Matthew Cousins
Commercial Director, Apex Scaffolding

Nigel Wilkinson
Managing Director, WNW Digital



Your brand strategy is a plan for how to change what people think, believe or understand about your organisation. We’ll work with you to create a brand strategy and bring a clear focus to your business. This will allow you to make the best use of your time, budget and team.


Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to design a strong brand identity that is distinctive and memorable, so you can make an impact, in print, in person  and on screen.


Consistent brand management will drive your business success more efficiently and effectively. We’ll work with you to build an on-going, long-term relationship with your customers. By managing the quality of their experience, we can increase customer loyalty.