04 Sep Rebrand review: Betano rebrand
Rebrand review: Betano rebrand. To be honest, I didn’t know who this company was, until the rebrand. But then that’s the point of a rebrand – getting your company noticed.
Betano is a global gaming platform that combines sports betting, casino games and live betting. It was launched in the UK this year by parent company Kaizen Gaming,
But I didn’t know this. I didn’t know anything about them. Until I started to notice their logo. First at Euro 2024 in the summer. Then as the new shirt sponsor for Aston Villa.
And that’s the power of a rebrand. It will get you noticed.
Betano wanted to break into a new market. As part of that strategy they rebranded, to create a brand identity that is more distinctive and memorable.
I think the Betano rebrand offers a valuable lesson for any SME.
Lesson 1:
A rebrand will get you noticed. If you’re doing something new – like breaking in to a new market or launching new products – being distinctive and memorable is really important. You need to make an impact. So make sure you have a logo and brand identity that will help you to do that.
If you would like to have a chat about how to rebrand your business, it would be great to hear from you.
We’ve been doing this for (almost) 20 years, so we’re always happy to share some of that experience. We make time in our schedule every week for these conversations, so drop us a message and we can arrange something.
OUR SERVICES: HOW CAN WE HELP YOU?
BRAND STRATEGY
A clear brand strategy will create a competitive advantage for your business, and make it easier to win new customers. This is because it brings focus to your business, so you can identify what’s most important and make the best use of your resources.
BRAND IDENTITY
Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to create a strong brand identity that is distinctive and memorable, so you can make an impact, in print and on screen.
BRAND MANAGEMENT
Strong brand management will drive your business success more efficiently and effectively. It is the process of building a relationship with your customers, by managing the quality of their experience, through every interaction people have with your organisation.