20 Aug Building company culture. In 1879.
Your business is only as good as the people you employ, and your brand has a significant role to play in recruiting and retaining your team.
I was reading recently about a manufacturing business that provided housing for employees, as well as year-round activities for their children. In 2024, in a post-Covid economy, these benefits might not seem unusual. But this was all happening in 1879!
In 1879, Cadbury began building Bournville, ‘the factory in a garden’. With business booming, the Cadbury brothers needed to build a new factory, but wanted a different kind of industrial site. They wanted somewhere workers could live healthily alongside the factory.
As some – often very large – companies continue to struggle with building their post-Pandemic company culture, we can see that introducing an employee-focused culture is not a new idea.
Building an entire suburb to house your staff is probably unnecessary, and impractical, for most SMEs. But thinking about what you can offer your team, to help them balance the demands of life in 2024, is probably a good step forward. Especially if you want to recruit and retain the best talent in your sector.
If you would like to have a chat about how your brand can build your company culture, it would be great to hear from you.
We’ve been doing this for (almost) 20 years, so we’re always happy to share some of that experience. We make time in our schedule every week for these conversations, so drop us a message and we can arrange something.
OUR SERVICES: HOW CAN WE HELP YOU?
Your brand strategy is a plan for how to change what people think, believe or understand about your organisation. We’ll work with you to create a brand strategy and bring a clear focus to your business. This will allow you to communicate more efficiently and effectively.
Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to design a strong brand identity that is distinctive and memorable, so you can make an impact, in print, in person and on screen.
Consistent brand management will drive your business success more efficiently and effectively. We’ll work with you to deliver your brand management strategy. With this in place you can build an on-going, long-term relationship with your customers.