Logo design_940x250 Nike

Logo design

A logo is a powerful communication tool for any organization. It can become a visual signature, a symbol of ownership that is easily recognized by your target audience and applied to all of your communication material – from a digital avatar, to the signage on your head office. But when designed with thought and skill it can be so much more; an insight into what makes you different, what makes you special. On this page we offer tools, insight and expertise to help you make the best use of your logo. Download our Logo Design Guide today.

Your logo can help you to:
• Win new customers
• Launch new products
• Break into new markets
• Stand out from competitors
• Raise your profile

What do you want to do? Download our Logo Design Guide today.


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Logo Mercedes 620 x 150


Why is a logo important?

Your logo is a visual signature for your organisation, an opportunity to differentiate yourself from your competition and make you attractive to your target audience. Your logo is your introduction to the world – it will often be the first thing your target audience see – so it’s important to get it right. Download our guide >

When should you change your logo?

There are two situations when you should consider making a change to your logo: when there is a change within your organisation, or when there is a change within your sector. Your logo should be a reflection of your organization, so that it can help you to tell your story. So if your organisation is going through some changes, maybe your logo should too. Download our guide >

Where do you start?

There are three questions you need to ask yourself at the start of a logo design project. Why do we need a new logo? What message do we want the new logo to communicate? Who is our message aimed at? The answers to these questions form the foundation for the project and will help you to find a logo that makes a real impact for your organisation. Download our guide >


Main photo: Adam Fagen