17 Sep Is that Heinz?
This is an interesting advertising campaign from Heinz that puts product quality at the heart...
Brand strategy
18 Jul Find the right words
When you’re talking to your customers, it’s important to find the right words. But would...
05 Jun Where is your brand?
Where is your brand? Many MDs and company directors think brand doesn’t have an impact...
20 Nov How many tennis balls can you catch?
How many tennis balls can you catch - at the same time? One? Two? If I...
23 Jan Brand Preview 2023: How can you help?
A recession is a challenging situation for a company. But it’s also a challenging situation...
16 Jan Brand Preview 2023: How are customers changing?
In a recession customers change, because their circumstances change. This is true whether your customers...
09 Jan Brand Preview 2023: How can you compete?
In a recession customers stop spending. Don’t they? Well, some do - there’s already evidence...
27 Nov How your brand influences quality
The product or service that you sell is fundamental to the success of your business...
19 Nov What your brand is
In times of uncertainty people are looking for something they can trust. Reliability. A point...
11 Sep How your brand can build confidence
After the enforced inactivity of lockdown, the UK is trying to get back to work....
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