20 May Manage your brand
A rebrand is a bit like a diet – an opportunity to make a change. But, like a diet, making the change – rebranding – is just the start, not the end. And that can be challenging.
A rebrand is an exercise in long-term value, not short-term benefits.
It is an opportunity to change what people think, believe or understand about your business. If you get that right, your brand will drive your business success for years.
But it takes work. Like everything else in your business, if you want to get the best out of it, you need to manage it.
It’s a bit like dieting and losing weight. You change your habits – eat better and exercise more – to lose weight. But when you’ve lost weight, you need to keep up those good habits. If you don’t, you’ll put the weight back on. It’s really easy to let things slip.
Brand management is what you need to do to make sure you don’t “let things slip”, after your rebrand.
If you would like to have a chat about how to manage a rebrand, do let us know.
We’ve been doing this for (almost) 20 years, so we’re always happy to share some of that experience. We make time in our schedule every week for these conversations, so drop us a message and we can arrange something.
OUR SERVICES: HOW CAN WE HELP YOU?
Your brand strategy is a plan for how to change what people think, believe or understand about your organisation. We’ll work with you to create a brand strategy and bring a clear focus to your business. This will allow you to communicate more efficiently and effectively.
Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to design a strong brand identity that is distinctive and memorable, so you can make an impact, in print, in person and on screen.
Consistent brand management will drive your business success more efficiently and effectively. We’ll work with you to deliver your brand management strategy. With this in place you can build an on-going, long-term relationship with your customers.