20 Sep How should you sign-off your email?
Your brand - the opinion people have of your company - is determined by everything...
23 Jan Brand Preview 2023: How can you help?
A recession is a challenging situation for a company. But it’s also a challenging situation...
16 Jan Brand Preview 2023: How are customers changing?
In a recession customers change, because their circumstances change. This is true whether your customers...
09 Jan Brand Preview 2023: How can you compete?
In a recession customers stop spending. Don’t they? Well, some do - there’s already evidence...
04 Dec How brand influences company culture
One of the hurdles for many companies this year has been maintaining the company culture....
27 Nov How your brand influences quality
The product or service that you sell is fundamental to the success of your business...