Should you change your message in a recession?
A recession sees all kinds of change in the economy. Changes in demand, in priorities, in confidence and in attitude. In this situation it’s important to consider, should you change your message in a recession?
For existing customers you will need to understand how their priorities have changed. For new customers you will have to understand what their needs are. It will almost certainly be necessary to adapt your message. If you don’t, the risk is that your customers will consider your products and services irrelevant.
But it’s important to consider the degree of “change” necessary. However you adapt your message, it’s important that it still reflects your brand values. These values – and the behaviour they inspire – are the foundation of your relationship with your customers.
During a recession, in a period of change and uncertainty, it’s important to understand what is different for your customers. You need to adapt your message, so you can express your brand values in a way that remains relevant to them.
If you’ve got a question that you would like answered, let us know! It would be great to hear from you. You can drop us an email or give us a call. No question is too small. No topic is too big. You bring the questions, we’ll bring the answers!
Our services: How can we help you?
A clear brand strategy will create a competitive advantage for your business, and make it easier to win new customers. This is because it brings focus to your business, so you can identify what’s most important and make the best use of your resources.Brand strategy: Read more
Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to create a strong brand identity that is distinctive and memorable, so you can make an impact, in print and on screen.Brand identity: Read more
Strong brand management will drive your business success more efficiently and effectively. It is the process of building a relationship with your customers, by managing the quality of their experience, through every interaction people have with your organisation.Brand management: Read more