Exeter Chamber

  • Exeter Chamber logo

For the Exeter Chamber rebrand we created a brand strategy and new brand identity. They wanted to change perceptions of the organisation and drive engagement with potential members.

The project was divided into two distinct phases: the brand strategy and the brand identity. Following conversation with the business community, stakeholders and the members of the Chamber board, we created a brand strategy document, with recommendations for service development, market position, purpose, values and proposition.

Using the brand strategy as a reference, we created a logo that represented a bold, confident organisation, with a clear purpose. We worked with the marketing and PR team to implement the brand across their communication material, in print and online.

Since rebranding, Exeter Chamber has increased membership by 15% and successfully positioned themselves as the voice for the business community in the area.

“To change perceptions of the Chamber we needed to make a bold statement, and the brand identity Alder and Alder created does that. Visually it captures what we want to do – drive the local economy forward. The Alder and Alder process was incredibly valuable as we iterated through the thinking, insight and feedback and probably most importantly, were held to account by Jonathan at particular points.”
Clodagh Murphy
Chair, Exeter Chamber