REFRIGERATED VEHICLE RENTALS

We designed this logistics company brand identity for Refrigerated Vehicle Rentals, as part of a rebranding project. They wanted to break into new markets and reach new customers.

As a logistics company, specialising in refrigerated vehicle rentals, RVR have a fleet of vehicles on UK roads. As their customer base expanded from the south west across the country, they recognised there was an opportunity to break into new markets. But they knew they would need to raise their profile to do this.

We created a strong brand identity, to make their vehicles stands out as they criss-cross the country, through potential new markets. The logo – the heart of their brand identity – is a simple, bold “snowflake”. The arrows, forming the snowflake, represent movement, in every direction. RVR’s specialism – refrigerated vehicles – is captured in the cool colour palette.

RVR’s bold brand identity makes their vehicles more noticeable on busy motorways. This increased visibility lays a solid foundation for growth and expansion.