Hospice Care Brand Development

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Hospice care is facing a complex cocktail of challenges: growing demand, reduced funding and increasing commercial competition are driving significant changes in how you operate. The solution to these challenges is going to require new ideas, new approaches and new relationships. Success will depend on your ability to share your innovations, with commissioners, supporters, partners, and patients. Success will depend on your ability to communicate well, and realise the potential of your brand.

If you would like to talk about your hospice brand, and how to get the best out of it, you can call us on 01392 248107 or email Jonathan.

We have been working with charities since we launched in 2005, and in that time have witnessed the changes effecting the charity sector. In 2007 we began working with Hospiscare, a hospice based in Exeter. Our initial work was to develop their brand, to help them communicate with more consistency. In 2013 we helped them take another step in their development, when we worked with them to launch a campaign to raise £250k. The campaign is supporting a project to build a new day hospice in Honiton, Devon, so Hospiscare can bring care closer to the local community. Working closely with Hospiscare, and other charities, we have witnessed the challenges, and the solutions, facing the sector. ‘Preparing your hospice for the future’ is a document we have produced, outlining our recommendations for hospices, as you adapt to a changing environment. You can download it here, by completing the form below.
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If you have any questions about any of the issues we raise our document, you can call us on 01392 248107 or email Jonathan. It would be great to hear your experiences, so do get in touch with us.

You can find more opinion and information on building your brand on our blog, where we’ve taken a look at issues like how to communicate your value, and the need to consider different approaches to fundraising. We also have an ebook available for download – Brand Aid. It has 10 tips and case studies for charities, ideal if you’re considering how to prepare your hospice for the future.

If you’d like to have a chat about a specific issue, you can call us on 01392 248107 or email Jonathan.

Photo: Flickr – Slimmer_Jimmer   © Creative Commons