the horizon programme
Built on 20 years’ experience of working with leadership teams in SMEs, the Horizon Programme gives you a broader view of what lies ahead, helping you recognise early signs of change and prepare for what’s coming next. It transforms subjective views into an objective understanding of how the business is performing and perceived.
The programme brings together multiple perspectives from across your team. It reveals how internal performance, culture, and leadership impact the customers’ experience, influencing their opinion and behaviour. The compact programme format allows you to gain this insight quickly, to support rapid decision making. The cost of the Horizon Programme is £2000.
THE HORIZON PROGRAMME: THE PROCESS
Stage 1: Insight
Each member of your leadership team completes the Online Brand Review, building a picture of how your business is seen from different points of view. We analyse every response and prepare a consolidated Brand Review Report.
Stage 2: Alignment
Your team comes together for a half-day Brand Review Workshop. Guided by the findings from the report, we identify key issues, set clear priorities, and create an action plan. This session builds unity, focus, and momentum, turning insight into shared direction.
Stage 3: Impact
At three and six months, there is the option to meet with us again to review progress, discuss results, and identify what’s working. These follow-up sessions create accountability and ensure insight continues to drive practical actions in your business.
Includes:
• Online Brand Review
• Consolidated analysis of responses
• Brand Review Report
Includes:
• Half-day facilitated workshop
• Interactive group exercises
• Action plan confirmed
Includes:
• Review meetings at 3 and 6 months
• External advice and support
• Accountability to embed activity
Your brand review workshop
The Brand Review Workshop is an in-person session for your leadership team to discuss the key issues highlighted in your Brand Review Report; the challenges and opportunities that will shape future success.
The workshop creates space for your team to review what the findings mean, agree priorities, and commit resources where they’ll have greatest impact. Through a series of structured exercises, we help you turn insight into action, translating the report’s recommendations into a clear set of priorities and next steps for your leadership team.
FREE SESSION: ONLINE BRAND REVIEW
A robust framework
The Horizon Programme uses a robust framework built around the five core functions of every business – operations, HR, marketing, sales, and finance – to turn your team’s answers into practical insight.
By analysing how each function influences reputation and performance, it highlights the connection between how your business operates and what customers think, believe and understand about you.
Your leadership team will discover:
• How performance in each area shapes reputation.
• Where internal weaknesses are undermining trust.
• Whether your culture is supporting growth.
• Which decisions will have the greatest impact.
This structured, diagnostic approach gives you a balanced, evidence-based view of your business, showing not just what’s working, but why.
"Helping guide us through the complex discussions required."
“Jonathan has been a real pleasure to work with, bringing a structured approach and helping guide us through the complex discussions required to bring clarity and vision to the process.”
“I have been very impressed with Alder and Alder’s approach which has systematically deconstructed and then reconstructed our core purpose and offer. Their analysis has been thought provoking.”
“It didn’t take us long to realise that when Jonathan started asking us questions, these were exactly the questions that needed answering, and that with his help, we would get to the right answers.”
Amanda Lumley
Destination Plymouth
Andy Wood
Exeter & East Devon Enterprise Zone
Ruud Jansen Venneboer
South West 660
Turn insight into action
The Horizon Programme brings clarity to complex information, setting out clear priorities for your leadership team: what to protect and what to improve. It links reputation directly to commercial performance. This analysis will help your team use time and resources more effectively, so you can invest with confidence in the areas that will deliver the greatest return.
Built on experience
More than a snapshot of where you are now, the Horizon Programme gives your leadership team a fresh perspective, helping them to see further ahead. It creates a shared starting point for future decision-making, giving your team a clear view of your business today and the priorities that will shape tomorrow, helping them plan with confidence and direction.
Online brand review: Complimentary session
The Online Brand Review is a free diagnostic that helps business leaders assess how their company performs across the core business functions. It highlights strengths, gaps, and opportunities, turning data into clear, actionable insight. Built on 20 years of experience with SMEs, it forms the foundation of the Horizon Programme. But you can complete a session, for free, to gain valuable perspective before investing in the complete programme for your full leadership team.