Why logos are important
Logos are valuable communication tools. They can help you to raise your profile. They can help you stand out from competitors. For many customers your logo will be the first thing they see, and may well be the thing they see most often. So what message do you want it to communicate? What do you want people to think when they see your logo? This enormous potential to communicate is the reason why logos are important.
To celebrate the logo and the role it plays in modern society, we’re launching a project: Logo 366. We want to take the opportunity to share the variety of logos that exist, and reflect their familiarity, their ubiquity, their ingenuity, their simplicity and their boldness.
Every day, for one year, we’re going to share a logo, through our Instagram account. We’re going to look at new logos we might be seeing for the first time, and older ones we’ve been looking at all our lives. We’ll explore familiar logos that are recognised around the world, and discover obscure logos that don’t reach so far. We’ll share some of the logos that we’ve designed, and classics created by some of the most celebrated designers on the planet. We’ll capture logos we see on the street, and those that we find online. Over one year, day by day, we’ll try and embrace the variety that the term ‘logo’ describes.
We want to help organisations understand the potential that lies in their logo. The potential to win new customers, build stronger relationships, stand out from competitors, break into new markets, launch new products, communicate more clearly… the opportunities are enormous. This is why logos are important.
If you want to join us as we explore logos, and the role they play in our lives – at home as well as at work – follow #ProjectLogo366 at our Instagram account. We hope you enjoy the journey!
To find out more about getting the best out of your logo, have a look at our Logo Design Guide.
If you’re a startup and you want to know more about logo design, take a look at this.
Photo: Flickr – afagen © Creative Commons