Why is focus important in a crisis?
In a situation that is unstable and uncertain, it can be very hard to focus. But why is focus important in a crisis? If your priorities are constantly changing it can be difficult to identify where to invest your time, energy and budget. This is why focus is important in a crisis. It will allow you to make the best use of your resources.
The first step in bringing focus to your business is to establish a clear “purpose”. Your purpose is a statement that describes why you do business. It describes what motivates you. Amazon describe their purpose as: “To be the Earth’s most customer-centric company”.
A clear purpose makes you more efficient. It allows you to focus on what you need to do, to deliver your purpose. What products or services you sell. How much you charge for them. Who you sell them to. Who you need to employ. Focusing on your purpose helps you to make the right decisions, more quickly.
In a crisis, when resources – time, people, budget – can be in short supply, there is less margin for error. So a focus on what’s important creates a foundation for success.
If you’ve got a question that you would like answered, let us know! It would be great to hear from you. You can drop us an email or give us a call. No question is too small. No topic is too big. You bring the questions, we’ll bring the answers!
Our services: How can we help you?
A clear brand strategy will create a competitive advantage for your business, and make it easier to win new customers. This is because it brings focus to your business, so you can identify what’s most important and make the best use of your resources.Brand strategy: Read more
Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to create a strong brand identity that is distinctive and memorable, so you can make an impact, in print and on screen.Brand identity: Read more
Strong brand management will drive your business success more efficiently and effectively. It is the process of building a relationship with your customers, by managing the quality of their experience, through every interaction people have with your organisation.Brand management: Read more