Brand building is a strategic process, to take your organisation from where you are now, to where you want to be. Your brand provides the opportunity to capture and communicate the personality of your business. It creates the potential for you to stand out from your competitors.
No matter what you do, there is always something that makes you different. Your brand gives you the opportunity to take this, and use it as a tool to create a competitive advantage for your business, so you are the first choice for your customers.
If you would like to know more about building your brand, drop us an email!
Brand building – where do you start?
Brand building can seem overwhelming. But it doesn’t need to be. We divide the process into three stages, to help clients identify what is most important for them. This way organisations can focus their resources where they will have the greatest impact. You can read more about each stage of the brand building process below.
Brand Definition is about understanding where an organisation is now, and where they want to be in the future. For that reason, brand definition provides a foundation for any branding activity. It enables you to develop your brand in the most efficient and effective way. It helps you to understand what you need to do, why you need to do it and how you’re going to do it.
Brand Design is about creating the tools you need to communicate with your audience. This focuses on the visual elements of your brand. It covers the things people see and read, like your logo or the colours you use. But it can also include the language you use to describe your products and services. So sometimes these tools are things that people can hear, as well as see.
Brand Delivery is all about using your brand proposition to create a brand experience that is distinctive and memorable. If you are successful you will influence what your target audience think and how they behave. This will help you to build relationships and win new business. For this reason effective Brand Delivery is really valuable.
If you would like to know more about brand building, and what it could do for your organisation, drop us an email,
or call Jonathan on 07816 870842
. It would be great to hear from you!
Some of our work