Should all your businesses share a similar brand identity?
If you are launching a second (or even third or fourth) business, you may be wondering should all your businesses share a similar brand identity? To find the answer, you need to start with your customers. Are your current customers – the customers that buy from your original business – the same customers you want to buy from your new business?
If the answer’s “Yes”, then it makes sense for the two companies to have a similar brand identity. The reason is that you want your existing customers, to establish a similar, positive, relationship with the new business. That’s easier if the two businesses share some aspect of their brand identity.
However, if you want your new business to target a new audience, then you need a new brand identity. It’s important that you avoid any confusion between the two businesses. Establishing two different brand identities is an easy way to do this.
But what’s most important isn’t what the brand identity looks like, but the values associated with it. It’s these values that will determine the relationship the audience has with your new business. So it’s vital that you have clarity about the image you want to project.
If you’ve got a question that you would like answered, let us know! It would be great to hear from you. You can drop us an email or give us a call. No question is too small. No topic is too big. You bring the questions, we’ll bring the answers!
Our services: How can we help you?
A clear brand strategy will create a competitive advantage for your business, and make it easier to win new customers. This is because it brings focus to your business, so you can identify what’s most important and make the best use of your resources.Brand strategy: Read more
Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to create a strong brand identity that is distinctive and memorable, so you can make an impact, in print and on screen.Brand identity: Read more
Strong brand management will drive your business success more efficiently and effectively. It is the process of building a relationship with your customers, by managing the quality of their experience, through every interaction people have with your organisation.Brand management: Read more