Social enterprise branding. Logo and brand design for YouGen.

This social enterprise branding project for YouGen laid the foundation for launching the organisation. YouGen is a social enterprise that aims to make it easy for people to get the information they need to invest in renewable energy. It was a completely new concept in the renewable energy marketplace. The website acts as a matchmaking service for homeowners who not only want some information, but are also looking for a reliable installer.

Although essentially an online service, the YouGen brand needs to work on print too. We began working with YouGen in 2008, preparing the brand for the launch in 2009. It was important that the identity presented YouGen as trustworthy and authoritative from day one, and at the same time reinforced the strapline: Renewable energy made easy.

YouGen has achieved real success in their first few years, winning a Green Web Award in 2009 for Best Green Living Advice site, finalist in The Observer Ethical Awards in 2011, voted WWF Green Game Changer at the International Green Awards in 2012 and being regularly cited in the national press as a recommended source of advice on renewable energy.

YouGen is now owned by the National Energy Foundation.