Tecni - Alder and Alder

Tecni is a dynamic engineering firm, specialising in wire rope, with an ambition to develop new products and move into new markets.

Trevor Heyworth, the Managing Director and founder of the business, recognised that to exploit those opportunities in an effective and efficient way he needed to develop a Tecni ‘brand’. In 2010 Trevor asked us to help him do that.

The first step in the brand creation was to develop a hierarchy for the organization that took into account the relationship of the two existing businesses, but also allowed for the introduction of new ones.

We have created an identity that reflects the ‘group’ hierarchy and will accommodate the anticipated expansion. We were also able to introduce Trevor to experts in intellectual property, who were able to offer advice on protecting the Tecni brand and preparing it for expansion.