Green Accord - Alder and Alder

Green Accord is an award-winning environmental accreditation system, launched by Exeter City Council. It provides an easy-to-use system for organizations to green their supply chain. It also gives SMEs a simple route to achieve environmental accreditation.

We worked with Exeter City Council soon after the launch of Green Accord, to establish a set of values for the system, before developing the logo and visual identity. A logo had been created internally, and our first task was to develop this, to create an identity that was suitable for a national scheme. The logo and identity were then applied to promotional material and the literature supplied to successful applicants.

The brand creation has given Green Accord a strong identity, that has supported its development from a local initiative to a national solution.