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Exeter Together

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Exeter Together was a local energy saving initiative, part of a national campaign encouraging households to switch to a better energy tariff. We were commissioned by Exeter City Council to create and implement a communication strategy to support the campaign.

Our campaign included weekly press advertising and editorial in local newspapers, daily radio advertising, interviews on local radio and TV, a direct mail campaign to council tenants, a ‘road show’ taking the campaign out to target communities on a branded open-top double decker bus, and engagement with online communities through social media.

At the end of the four week campaign we had achieved the highest conversion rate of the four campaigns run across the country.

Alder and Alder, 29 Countess Wear Road, Exeter, Devon, EX2 6LR

Alder and Alder, Exeter, Devon.
07816 870842
studio@alderandalder.co.uk

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Alder and Alder is a brand and design agency, providing brand strategy, brand identity and brand management.