@90 Degrees - Alder and Alder

At 90 Degrees is a business support company that provides consulting services and mentoring to help individuals grow their companies and themselves. We began working with the company founder, Deborah Hallet, to create a strong identity for the young business.

We began by working with Deborah to define the personality of the business, which provide the insight we needed to create the logo and identity. The company name is a reflection of Deborah’s approach to delivering business consultancy – looking at the challenge from a different perspective. We wanted the logo to reflect that, so we tipped it on its side. To support the logo we designed stationery and created a suite of icons, representing key aspects of the At 90 Degrees approach.

The identity has given At 90 Degrees a strong platform for raising their profile and engaging with their target market.