How do you raise your profile in a crisis?
When your customer’s priorities change, it’s easy to be overlooked or forgotten. In this situation it is important to consider how do you raise your profile in a crisis.
To raise your profile you need to be seen. In a crowded and confusing environment it is easy to be overlooked. Your brand identity – your logo, colour palette, imagery – will help you to stand out. You may be trying to raise your profile to reach new customers. Or you maybe trying to maintain your profile with existing customers. In either scenario, your brand identity is equally important.
To raise you profile you also need to be heard. Whether it’s a blogpost, webinar, podcast, social media post or newsletter, you need to say something interesting and relevant to your customers. This is your proposition – the benefit you deliver. It will need to be repackaged for each format, so it doesn’t become repetitive and boring. But focus on your proposition.
In a situation full of uncertainty you need to remain active – be seen and be heard – so you can raise your profile.
If you’ve got a question that you would like answered, let us know! It would be great to hear from you. You can drop us an email or give us a call. No question is too small. No topic is too big. You bring the questions, we’ll bring the answers!
Our services: How can we help you?
A clear brand strategy will create a competitive advantage for your business, and make it easier to win new customers. This is because it brings focus to your business, so you can identify what’s most important and make the best use of your resources.Brand strategy: Read more
Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to create a strong brand identity that is distinctive and memorable, so you can make an impact, in print and on screen.Brand identity: Read more
Strong brand management will drive your business success more efficiently and effectively. It is the process of building a relationship with your customers, by managing the quality of their experience, through every interaction people have with your organisation.Brand management: Read more