Do you need a brand strategy?

Your brand strategy is a plan for how to make the best use of your brand, to achieve your business goals. By identifying what you need to do, you can establish the best way to do it. It will help you to be more efficient and effective, making the best use of your resources.

Without a strategy, the risk is that your brand and marketing activity will be a bit random and inconsistent. This usually leads to a lack of clarity – in the way your material looks, and the message it delivers. In this situation you’ll struggle to stand out from competitors or gain the attention of your target audience.

A lack of strategy will also waste your time and your money. You may find yourself creating each marketing campaign from scratch, duplicating activity, rather than following established guidelines. Whether you’re creating content for screen or print, a strategy will help you make the best use of your time.

So, you don’t have to have a brand strategy, but your brand and marketing activity will be much more efficient and effective, if you do.

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