Can you build loyalty in a crisis?
When your customers are under pressure, it is a great opportunity to build loyalty. But can you build loyalty in a crisis?
In a time of uncertainty, your customers – whether they are businesses or individuals – want something they can rely on. You have the opportunity to be that thing. if you are able to give your customers what they want / need, when they want / need it, you will begin to build trust. If you can do that consistently, that trust will grow into loyalty.
But a crisis can also be a threat to loyalty. In a time of uncertainty your customer’s priorities can change, threatening existing relationships and commitments. In this situation it’s important to be conscious of what changes might be taking place in your customers world, and how you can respond to them. It might be that they still need your products or service, but they need it delivered in a different format. If you can adapt to their changing priorities, you can retain their loyalty.
If you’ve got a question that you would like answered, let us know! It would be great to hear from you. You can drop us an email or give us a call. No question is too small. No topic is too big. You bring the questions, we’ll bring the answers!
Our services: How can we help you?
A clear brand strategy will create a competitive advantage for your business, and make it easier to win new customers. This is because it brings focus to your business, so you can identify what’s most important and make the best use of your resources.Brand strategy: Read more
Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to create a strong brand identity that is distinctive and memorable, so you can make an impact, in print and on screen.Brand identity: Read more
Strong brand management will drive your business success more efficiently and effectively. It is the process of building a relationship with your customers, by managing the quality of their experience, through every interaction people have with your organisation.Brand management: Read more