Against such a backdrop it might seem naive to try and offer any kind of insight into the next 12 months. But as we looked at the issues that will be most influential, we feel there is one factor that connects them all: People.
The most successful businesses in 2020 will understand the human perspective. They will recognise the importance of understanding and engaging with people. That includes your customers, your suppliers, your clients, your investors and your staff. Your ability to influence what people think, and what people do, will govern the outcome of the next 12 months. Whatever it is you want to achieve, you will be dependent on them.
So as we stand on the brink of a new year – and a new decade – there are three questions we think you need to answer:
• Who is behind the technology?
• What is important to people?
• What do my customers want?
In our Brand Preview 2020 we explain how to find the answers. Because the companies that do, are the companies that will prosper this year. You can download it here.
Brand Preview 2020: A human perspective
Technology will continue to drive change in 2020. There’s nothing new about that. But the way technology impacts the relationship between a company and their customer, will become increasingly important this year.
2019 was a year of people standing up for something they believe in, on the streets and in the workplace. For any business that wants to build strong relationships, you need to recognise what’s important to people.
The “brand experience” is becoming increasingly influential on customer behaviour. Your ability to understand, or anticipate, customer needs and deliver an outstanding brand experience, will determine your success.
Our services: How can we help you?
A clear brand strategy will create a competitive advantage for your business, and make it easier to win new customers. This is because it brings focus to your business, so you can identify what’s most important and make the best use of your resources. Brand strategy: Read more
Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to create a strong brand identity that is distinctive and memorable, so you can make an impact, in print and on screen. Brand identity: Read more
Brand management will drive your business success more efficiently and effectively. It is the process of building a relationship with your customers, by managing the quality of their experience, through every interaction people have with your organisation. Brand management: Read more
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