Our blog
The first step to rebranding
Rebranding is all about making changes. Changes to what you do, what you sell, what you look like… there are lots of ways you can change. But if you want to make the most of the opportunity, the first step…
How can you avoid competing on price?
In a crowded market it’s easy to think that you need to be cheaper than your competitors. But you don’t, you just need to be better. If you want to avoid competing on price, you need to offer customers something…
Why should you rebrand?
One of the questions we’re asked most frequently is “Why should you rebrand?”. The simple answer is, the time to consider a rebrand is when your organisation wants to achieve a different outcome. Something better. Something new. Possibly something it…
Charity rebranding: Practical logo design
When it comes to charity rebranding the importance of practical logo design can get lost in the list of demands. “We need a new logo that will engage our existing supporters, help us reach new audiences, make us appear trustworthy……
Building a customer-focused brand
Building a customer-focused brand is the route to success in business. Atom Bank is a new kind of bank, with a new kind of model, focused squarely on the customer. To help them communicate this approach they’ve also unveiled a…
What does your logo stand for?
What does your logo stand for? Logos – or marks, or brands – have been used to establish the origin of products for centuries. But they’re more than just a badge. They’re a statement about the quality of your goods.…
How to build a food or drink brand online
The best food or drink brands are built around the customer, demonstrating an ability to understand – and sometimes anticipate – what they’re looking for. Technology allows food and drink producers to do that more effectively than ever before. To…
Why logos are important
Logos are valuable communication tools. They can help you to raise your profile. They can help you stand out from competitors. For many customers your logo will be the first thing they see, and may well be the thing they…