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How to build trust online

 The impact of the coronavirus on the economy has driven businesses to adopt to a “digital first” strategy. Finding a way to deliver your services or products online is a priority for many businesses. In this new and uncertain environment,…
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How can brand help my business right now?

 Your brand can’t undo the damage of coronavirus, but it can make a positive impact on your business and help you to bounce back. So the question you need to ask is “How can brand help my business right now?”.…
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How to build trust in your business

 Understanding how to build trust in your business is always important. But it becomes even more important in a challenging situation. All successful business relationships are built on trust. It’s trust that will encourage customers to buy from you, your…

Your brand proposition

 Your brand proposition is your first step in winning new business. It’s a statement that tells your audience what they will get from you. It’s not a description of the services you provide, necessarily, but a description of the benefit…

Build your social enterprise brand

 If you build your social enterprise brand it will give you the opportunity to influence what people think and how they behave. It will give you the power to change things. As a social enterprise your brand is a particularly…

The Airbnb rebrand: Fulfil their global potential

 With their position as pioneers of the sharing economy established, Airbnb recognised that it was time to fulfil their global potential. To do that they made the decision to rebrand with a clear proposition.   Why Airbnb rebranded Airbnb was…

Case study: Hospiscare rebrand

 Hospiscare took the decision to rebrand when they recognised that they would need to increase their income, to maintain the scale and quality of their care in the future. This is a case study of our work on the Hospiscare…