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How to reach new customers
As the UK stumbles out of lockdown, it will slide into recession. The chancellor, Rishi Sunak, has said it is “very likely” the UK is in a “significant recession”. The UK economy shrank by 2% in the first three months…
What should not change in a recession
There’s a lot that’s going to change in the next 12 months, so businesses need to adapt. Customer priorities will change. Government legislation will change. Employee needs will change. Technology specifications will change. The business landscape is going through radical…
How to prepare your brand for a recession
A recession is coming. The only question is what shape it will be: V, U, L or a W? Whichever letter of the alphabet it turns out to be, it will be a challenge. Businesses will need to make use…
The best time to review your brand
Clarity, consistency and trust are valuable attributes, in a period of disruption. They will help you to create stability, in an environment defined by uncertainty. Your brand can help you to create each of these attributes. So, as the economy…
Why consistency is important in a recession
A recession brings change. The recession triggered by the Covid-19 crisis will bring more change than most. The UK economy shrank by 2% in March. 7.5 million workers have been furloughed. And some forecasts predict unemployment could hit 10%. In…
How your brand can provide flexibility for the future
As the economic environment evolves, your business needs to evolve with it, adapting to new circumstances. If there is one thing we can be certain of, it is that the future is uncertain. In this situation it’s important to understand…
Why you should focus on customer needs
In a confused and uncertain situation your customers’ priorities will change. What they value – the things they need – will be different, as they adapt to new circumstances. In this situation it’s important to meet those needs, in order…
How to remain relevant in a crisis
In the current economic turmoil it is important to understand how to remain relevant in a crisis, when everything is changing. The ability to deliver clarity can be incredibly valuable in a period of uncertainty. Your customers, whether they are…