Brand audit

Business woman in brand audit meeting

What is a brand audit?

A brand audit is a review of the impact of your brand on your business. It’s an opportunity to assess how well it’s driving your business success. In a challenging economic climate, it’s an opportunity to pause, take stock and plan the way forward. A brand audit will help you to identify your brand’s strengths, as well as it’s weaknesses, so you can consider any changes you need to make. This insight will help you to make the best use of your resources. It will enable you to grow your business in the most efficient and effective way, through the recession and into recovery.
To understand what a brand audit is, drop us an email.

 


How a brand audit can help your business in a recession


Launch new products
In an environment where customers are changing, it will give you insight into what you need to do to make an impact.
Break in to new markets
If you need to reach new markets, understanding your strengths and weaknesses will allow you to focus your resources.
Stand out from competitors
An audit will help you to identify what makes you different and creates an advantage for your business in the recession.

 


Raise your profile
A review will help you to understand what you need to do to be distinctive and memorable, in a crowded and competitive market.
Win new customers
Looking at existing customer relationships will help you adapt to the situation and build strong new relationships in the recession.
Define your market position
Insight into how you compare to your rivals, as the market evolves in the recession, will create opportunities to stand out.

 


Create a stronger proposition
Understanding the benefit you deliver in an uncertain economic environment is a powerful competitive advantage.
Nurture customer loyalty
Reviewing your strengths and weaknesses will help you meet the needs of your customers, as they evolve through the recession.
Increase sales
A thorough audit will give you the insight you need to create a compelling proposition for changing customer priorities.

 


Smiling business woman

Two businessmen in meeting


 

When do you need a brand audit?

A brand audit provides a solid foundation for any marketing plan or brand strategy. The aim of the audit is to help you understand how your brand can drive your business success. In a recession, when circumstances are changing, this can be particularly valuable. Whether you want to exploit new opportunities, adapt to new challenges, or simply find the best route forward, the insight you gain from a brand audit will help you to make the best use of your resources.
To find out more about how a brand audit can help you now, drop us an email.

 


Business people discussing a brand audit
Business woman writing notes

How do you complete a brand audit?

To conduct your brand audit we will spend time talking with you, to learn about your business and your ambition. Although our options are limited, there are still a number of ways we can do this, depending on the size and structure of your business. This could involve a one-to-one conversation with a business owner, a group discussion with the company directors or calls with a cross-section of team members. Our approach to your audit will be tailored to your business and your goals.
To learn how to complete your brand audit, drop us an email.


Our 6 steps for delivering a brand audit
 


1. Meeting
We will begin by spending an hour with you, to learn about your business and what it is you want to achieve. There is no cost for this initial consultation.
2. Proposal
We will prepare a proposal for you, outlining our approach to your brand audit. It will explain who we want to talk to and what the cost will be.
3. Audit
We will carry out your brand audit. This will consist of the conversations described in our proposal, giving us the insight and understanding we will need for the next step.

 


4. Analysis
We will analyse all the information we have gathered. We will distill it into a bespoke Brand Audit Report, providing an assessment of your situation.
5. Recommendation
We will meet with you and present our Brand Audit Report. We will discuss our recommendations, explaining why they are important and how you can implement them.
6. Implementation
You will be in a position to implement our recommendations, considering the best use of your resources. If you need support, we will be happy to work with you.

 


 


Our services: How can we help you?


Brand strategy meeting

Brand strategy


A clear brand strategy will create a competitive advantage for your business, and make it easier to win new customers. This is because it brings focus to your business, so you can identify what’s most important and make the best use of your resources.

Hospiscare brand identity

Brand identity


Your brand identity will help you to raise your profile and stand out from your rivals in a competitive environment. We’ll work with you to create a strong brand identity that is distinctive and memorable, so you can make an impact, in print and on screen.

Brand management meeting with laptop

Brand management


Strong brand management will drive your business success more efficiently and effectively. It is the process of building a relationship with your customers, by managing the quality of their experience, through every interaction people have with your organisation.