Building a customer-focused brand

Building a customer-focused brand is the route to success in business. Atom Bank is a new kind of bank, with a new kind of model, focused squarely on the customer. To help them communicate this approach they’ve also unveiled a…

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What does your logo stand for?

What does your logo stand for? Logos – or marks, or brands – have been used to establish the origin of products for centuries. But they’re more than just a badge. They’re a statement about the quality of your goods.…

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How to build a food or drink brand online

The best food or drink brands are built around the customer, demonstrating an ability to understand – and sometimes anticipate – what they’re looking for. Technology allows food and drink producers to do that more effectively than ever before. To…

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Ten years and three steps of brand building

1st October 2005. Facebook is just over a year old. It will still be six months before anyone can send a Tweet. No-one owns an iPhone. And very few people know what a subprime mortgage is, or the trouble they…

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