Rebranding your business can seem a daunting prospect, but it doesn’t need to be. We’ve put together a guide, to share some practical advice on how to rebrand your business. We’ve summarised the 10 steps on this page, but you can download the full guide below. We hope you find it useful!
10 steps to rebrand your business
Before you begin to rebrand, you need to consider what your goal is. Where would you like your business to be in 12 months time? A clear understanding of what you want to achieve, will help you to make the best use of your resources.
Your purpose is what drives your business. It’s the belief or vision that lies at the heart of your business and motivates you. A clear purpose helps to give your business direction, and acts as a reference point for decision making.
Your values help you to identify the behaviour that is required to fulfil your purpose (and achieve your goal). They are usually a list of adjectives that provide a reference point for everyone within your business.
Your target market is the group of customers you want to buy your products or services; your ‘ideal’ customer. Identifying your target market allows you to be more focused, and make the best use of your resources.
The role of your brand is to help you stand out from your competitors. It’s a tool to help you capture and communicate the personality of your business – all the things that make you first choice.
Your message needs to grab the attention of your customers and tell them that you have the solution they’re looking for. It’s a statement that can be adapted for different situations, so that it’s equally effective in print, in person or online.
A rebrand is about making changes to the way you communicate, but that doesn’t mean you have to change everything. You only need to change what is necessary to help you get your message across, so you achieve your goal.
In order to make the best use of your resources on your branding project, you need to know what resources are available before you start. A good place to start is the budget. How much money can you invest in your brand?
When you’ve identified your target market, established your message and designed your visual identity, you need to bring your brand to life and deliver your message to them. This won’t happen by accident. You need to plan it.
The aim of your rebranding project is to achieve your goal. In order to assess whether you have succeeded, you need to measure your progress – not just at the end, but as you move towards it.
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