The Smokey Joe Sauce Company is a family run business, started by husband and wife team Joe and Nicola Knight. They’ve built the business on a love of the Caribbean, and especially the food of the region. After 18 months of trading they recognized there was an opportunity to grow the business, but that some things would have to change. One of those was the brand.
At the heart of the brand is the packaging. Each sauce has it’s own personality, capturing the authentic flavour of a specific Caribbean island. We wanted the packaging to reflect that individuality, so every label is different, but there’s a distinctive style to the brand.
“We wanted to take the step, and knew we needed to work with someone to help us do that. Alder and Alder understood where we wanted to go from the beginning, and that shows in the work they produced. We feel more confident now, when we’re approaching bigger retailers, because we know we look the part.”
Nicola Knight, Director.
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(c) Alder and Alder 2012