Hospiscare is a charity, based in Exeter, which cares for people with a terminal illness. We began working with Hospiscare in 2007, when we were asked to help them develop their brand, to give greater consistency to their communication material.
Our first step was to take what already existed – the logo and colours – and add the missing elements of their visual identity; a consistent typeface, a broader colour palette, a consistent style of imagery, and a design style. This information was put into a brand guidelines document, so that future material could be completed by the in-house marketing team.
The identity is now applied across Hospiscare, covering literature, website, signage, badges, vehicles… anything that is used to communicate.
“The distinctive style that we developed with Alder and Alder has become the Hospiscare ‘look’ and has enhanced recognition of our brand.”
Glynis Atherton, Chief Executive.
Click here to see the full Hospiscare Case study >
(c) Alder and Alder 2012